Following up on rental inquiries before they go cold
Prospects often message several listings at once. The team that replies first, with a clear next step, usually has the advantage.
Reply fast with the same basics
Most inquiries ask the same things: availability, price, pets, lease length, and showing times. A prompt reply that answers these and offers a slot keeps the conversation moving.
A few qualifying questions
- Desired move-in date
- Number of occupants
- Pets
- Whether they can meet your stated screening criteria
Fair housing
Keep questions consistent for every prospect and stick to your written criteria. Automation should apply the same script to everyone and never steer or screen based on protected characteristics. Have your counsel review the wording.
Booking showings
Offer open slots from your calendar, send a reminder, and notify the leasing agent. Missed showings drop when reminders go out the day before and the morning of.
Common questions
Is automated follow-up compliant with fair housing rules?
It can be if the script is consistent and reviewed by your counsel. This page is general information, not legal advice.
What about text messaging consent?
Get and record consent before texting prospects, and follow the rules that apply to your messages.
Want to talk it through?
Tell us what you are dealing with. We will give you a straight answer on whether automation is worth it for your business.